Name: Jordan Jones
Date of Birth: 7/18/81
Place of Birth: Guelph, Ontario, Canada
Current home town: Golden, CO
Other sponsors: Culprit Bicycles, 2XU Clothing, Runners Roost
Career highlights so far: Winner of New York City Triathlon, 5150 Kansas City, and Westchester Triathlon. 2nd at 70.3 Boulder and 70.3 Poconos. 13th at 70.3 World Championship.
Why do you like Smith Optics?: The amazing lens quality! I can see so much more of the world I’m training in whether I’m biking, running, skiing, or just cruising around on the moped.
Favorite Smith product and why: The PivLock V2 Max. Either in stealthy Impossibly Black or a bright bling color. It’s so tried and true, I’ve been racing in Pivlocks pretty much since I started racing pro and they’ve only gotten better and better. An unobstructed view on the bike, lightweight for the run, easy to change lenses, and they just look good.
How did you get into doing Triathlons?: I signed up for an Xterra off road triathlon in 2004 on a whim. I couldn’t even get through the entire 10 minute swim and had to float on my back a few times to rest. If it wasn’t a wetsuit swim I’d be at the bottom of that pond! I did better as the race went on and I was hooked. After that I’ve just been crafting up ways to take off time here and time there and getting better and better.
Describe the suffering you encounter during a difficult race: The last few miles of a half Ironman are tough. I take on the thousand mile stare and focus on whatever is 100 feet ahead of me. Little voices appear in my head telling me to ease up and I’ve got to fend them off. My body is sending me so many signals to just stop and lay down.
How do you overcome that to push on?: I drag myself through it 100ft at a time. Sometimes I look at my watch and tell myself “Just get through the next minute then see how you feel.” Sometimes I look ahead at something like a tree and tell myself “Just push until that tree and then see how you feel.” I recall how much work it takes to compete, the people who support me, how much it means to me just to fight on, and how great it feels when I win. Positive thinking in the key.
Craziest thing you have seen in a race?: Haha, sometimes racing triathlons professionally feels like the Wild West. Sometimes, even in the biggest of races it feels so unstructured and crazy. Most of that stems from racing in a fairly uncontrolled environment. There are no out of bounds lines or manicured fields. At Hy-Vee in 2011 the prize purse was over $1 million. We swam in what was supposed to be a calm river through Des Moines except someone didn’t know the race was going on and decided to open up the dam that day. We swam three loops and would uncontrollably rip downstream trying to dodge bridge pillars then have to turn around and swim upstream. I remember swimming upstream under a bridge and I could watch my progress when I turned my head to breath. I was swimming all out and was barely making forward progress. I thought that if I got any more tired that I would start moving backwards and I’d have to cling to something and get rescued.
In the off season, I like to… Ski. My wife Amy and I own a ski shop in Golden, CO, Powder7 Ski Shop. That puts my head into ski mode in the winter and I like to get out when I can, especially when the snow’s coming down. Plus it’s a fun way to travel around Colorado and see different parts of the state. I made two trips to Steamboat last winter and got completely lucky with big snow each time.
Misc, shout outs, thanks, rants…. Big shout out to all that have supported me along the way to where I am today. I’ve had so many great teammates, coaches, and training buddies since I started competing in high school back in Medford, MA. No rants, positive thinking is the key!