About Us

Smith Optics Company Profile

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table.

Building on that goggle heritage and extending its expertise, Smith Sport Optics has gone on to set the standard for high performance eyewear and goggles. Innovations over the years include the Fog-X anti-fog coating, PMT Perforated Membrane Technology lens ventilation system, patented Turbo C.A.M. Constant Air Management system, patented Regulator adjustable lens ventilation system, patented Roll Off's film advance system for motocross, patented ODS (Ocular Docking System) prescription insert and patented Slider series sunglasses, the most innovative interchangeable lens sunglass available.

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection.

The corporate headquarters are in Ketchum, Idaho, but Smith Optics has hubs across the globe. The European headquarters are located in Florence, Italy; a promotions office is in Hossegor, France, near Biarritz; and San Clemente, Calif. is the center of Smith's surf and MotorSports operations.

Smith products are sold worldwide in more than 50 countries through specialty and sporting goods stores. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, its' devotion to excellence, innovation and style has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products represent authentic sports gear, researched and tested by a dedicated group of employees and athletes that live and breathe the lifestyle.