
press-release-the-upstart.pdf
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GO SPEED RACER!
Smith Optics Introduces the Upstart
Ketchum, ID (January 1, 2008) As snow helmets become as commonplace in the junior market as the buck twenty-five stuffed into their pockets for hot chocolate, Smith Optics is stepping up the game for the ankle biter set, and is excited to introduce the Upstart.
“We recognized the need in the market for a junior helmet which is distinctly cool in design and meets the performance and price expectations of other parents,” said Smith vp of product and design and parent of two, Eric Carlson. “We are confident that the Upstart is the answer.”
The Upstart is a helmet that will make the big kids jealous for a change. In a quest to eliminate the ice cream headache-inducing “gaper gap” (the space created between poorly fitted helmet and goggle combo), the Upstart’s design ensures snug helmet/goggle integration, complimented by Smith’s AirEvac™ ventilation system to keep goggles fog-free during even the most severe of snowball salvos. Junior will be stoked on the furry Tricot liner which offers maximum warmth and comfort combined with Smith’s HFS (Helmet Fit System), an integrated adjustable fit system which guarantees a snug and proper fit. The Upstart features Smith’s Bombshell™ ABS construction with full ear coverage and a Goggle Lock™ to keep the little dude’s peepers from flying off on the chair lift. As parents, we know kids are prone to lose gear, so Smith has placed a “My Name Is” placard on the back of the helmet where indelible ink can make sure that if set free, the Upstart finds its way home again.
The Smith Upstart comes in one size fits all (fitting heads 48-53 cm in circumference), meets ASTM F 2040 and EN 1077 safety standards and weighs in at 445 grams. Available in black, white, red, lavender, yellow stars and blue wrestlers color/graphic combinations, the Upstart’s suggested retail price is $60.
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.