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	<title>Smith Optics Media Punchbowl 2.0</title>
	<link>http://www.smithoptics.com/media</link>
	<description>Go ahead and drink the kool aid.</description>
	<lastBuildDate>Thu, 18 Jun 2009 19:19:55 +0000</lastBuildDate>
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	<item>
		<title>Lightweight Protection- The PivLock</title>
		<description><![CDATA[Download the Press Release: press-release-pivlockv90_2009.pdfFor High and Low Res Imagery Click Here 
]]></description>
		<link>http://www.smithoptics.com/media/?p=506</link>
			</item>
	<item>
		<title>The Chemist Making Science Cool Again</title>
		<description><![CDATA[
For High and Low Res Imagery of the Chemist Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=494</link>
			</item>
	<item>
		<title>The Smith Maze- The Lightest Certified Snow Helmet in the World</title>
		<description><![CDATA[The Maze is the new go to. Clean modern minimalist design all molded into the world&#8217;s lightest certified snow helmet.

Download the Maze Press Release: press-release-the-maze_small.pdf
For High and Low Res Imagery Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=307</link>
			</item>
	<item>
		<title>Techlite Polarized Glass Riverside&#8230;The Water Was Never More Clear</title>
		<description><![CDATA[
press-release-the-riverside-polarized-fishing.pdf
For High and Low Res Imagery Click Here 
]]></description>
		<link>http://www.smithoptics.com/media/?p=415</link>
			</item>
	<item>
		<title>Jane Fonda&#8217;s goggle of choice- Turquoise Splash I-OS</title>
		<description><![CDATA[The updated lines and revolutionary outrigger locking mechanism of the all-new I/OS key off the successes of the I/O to bring rimless interchangeability to an even broader audience.

Download the I/OS Press Release: press-release-the-i-os.pdf
For High and Low Res Imagery Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=330</link>
			</item>
	<item>
		<title>Plug It Play It Burn It Rip It-  I-O Technologic</title>
		<description><![CDATA[Inspired by rimless fashion eyewear and driven by the need for interchangeable goggle technology, the I/O brings full interchangeability and a sleek, rimless design aesthetic to the Spherical Series. The I/O is technology and style at their finest.

Download the I/O Press Release: press-release-i-o_2009.pdf 
For High and Low Res ImageryClick Here
&#160;
]]></description>
		<link>http://www.smithoptics.com/media/?p=326</link>
			</item>
	<item>
		<title>Fantastic Performance&#8230;.The V-Ti</title>
		<description><![CDATA[Performance at it&#8217;s finest. The V-Ti features premium grade titanium in the temple fronts and beta-titanium in the temple ends to provide maximum flexibility.

Download the Vti Press Release: press-release-v-ti.pdf
For High and Low Res Imagery of the Vti Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=504</link>
			</item>
	<item>
		<title>Smith Introduces New Metals- Foley Rosewood and Taggart</title>
		<description><![CDATA[

Rosewood Gunmetal Purple Polarized Gray Gradient

Foley Gold Polarized Green

Taggert Evergreen Gray
Download the Foley Rosewood and Taggert Press Release: press-release_rose_foley_tag_2009.pdf

]]></description>
		<link>http://www.smithoptics.com/media/?p=470</link>
			</item>
	<item>
		<title>The Award Winning Variant and Variant Brim</title>
		<description><![CDATA[The award winning Variant showcases Smith&#8217;s helmet technology in its finest form. A full performance helmet with traditional profile veiled under our Hybrid shell construction and distinctive style.

Download the Variant Press Release: press-release-variant_variant-brim_09-10.pdf
For High and Low Res Imagery of the Variant Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=315</link>
			</item>
	<item>
		<title>Grab your test tubes and lets make gold- The Alchemist</title>
		<description><![CDATA[For High and Low Res Imagery Click Here
]]></description>
		<link>http://www.smithoptics.com/media/?p=350</link>
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