Archive for January, 2008
Smith Optics Key Technologies
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Smith Optics Evolve!
Smith Optics Evolve pdf download
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Smith Optics Pursues More Sustainable Products
Introducing “Evolve”
Ketchum, ID (November 31,2007) Since we started making goggles in 1965, Smith loyalists have prayed for snow, but what if that snow never came? We realize some of our processes may jeopardize the very climate we love and are endeavoring to protect it through our own actions. This effort has been appropriately named, “Evolve”, because if we don’t, humankind never will.
As the world’s leading goggle and helmet manufacturer we must precipitate change toward a cleaner, healthier industry and future. It is our responsibility to explore new ways to create products so coming generations will have a world in which to get their shred on. Big journeys start with the first step and Smith’s path towards a cleaner and healthier planet begins with Evolve.
Utilizing the waste created by other companies Smith is creating fresh produce. Every Smith Evolve Goggle frame is created of unused, reground excess material from the medical industry. Ninety-six percent of each Evolve goggle frame will utilize high grade polyurethane excess generated in the creation of other products. Only four percent of each goggle will be made of new material in this initial effort to reduce our overall impact. Cosmetic treatments such as badges and patches will be made of bamboo in lieu of the industry standard petroleum based rubbers and plastics.
Initially, Smith Evolve Helmets, will be using a reduced net quantity of synthetic materials as we explore renewable fibers and polymers. Our helmet liners will be using one such fiber technology, Cocona, a material made of coconut husks. This organic food industry waste boasts highly odor resistant and temperature regulating properties– a perfect match for your head and an ideal replacement for more synthetic applications. Overall packaging mass has been minimized to the fullest extent and will be made from 85% post consumer and 100% recycled wood and paper fibers, using vegetable based inks for all printing.
The Evolve Collection features the I/O goggle ($180), the Phenom goggle ($150) and the Prodigy goggle ($135). The Variant and Variant Brim helmets ($160) and Hustle helmet ($120) round out this unique quiver of Smith’s high end product offering. This is just a start and we hope eventually our pursuit of eco-friendly business practices and products will come to encompass our entire line.
Winter is coming, and with every passing season, Smith Evolve grows more necessary.
The Greed Collection
So You’re a Jillionaire…
THE GREED COLLECTION
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Ketchum, ID( January 1, 2008) Greenbacks reign from Wall Street to 5th Avenue. As the bell rings you come out swinging, throwing around commodities and IPO’s like uppercuts. Before long you are rolling in Franklins, boots stuffed with loot, ready to enjoy the finer things in life. Enter the Smith Greed Collection, embodying the accoutrements of company jets, socialite dinners, personal drivers, and not least of all, cash by the case
Finished with pin stripes, mahogany-grained frame treatments, money clips, and C-note hop-ups, Smith Optics presents the Greed Collection’s Wall Street I/O, Phenom, and Prodigy goggles to those who appreciate the finer things in life. Designed to coordinate with the Variant and Variant Brim helmets in White and Black Pin Stripe, Bateman’s, Rockefellers, and J-to-the-izzay’s everywhere are packing up the Bentley and heading to the slopes.
Exchanging cuff links for crystals, the Greed Collection’s 5th Ave. offering celebrates the fairer half’s enjoyment of the good life. The 5th Ave. Heiress goggle’s elegant patterns and opulent colors are set off by Crystallized Swarovski elements creating divine lavish harmony when paired with the 5th Ave. Intrigue helmet’s cultivated luxurious finishes. Like champagne waiting at your reserved table, 5th Ave. is for those women that know that though Milan and London are quaint, there is nothing like Uptown.
Wall Street: 5th Ave:
I/O- Wall Street ($180) Heiress-5th Ave. ($130)
Phenom-Wall Street ($150) Intrigue-5th Ave. ($120)
Prodigy-Wall Street ($135)
Though income is disposable when you play in the Greed Collection’s stratosphere, all Smith products are covered by Smith’s Lifetime Warranty.
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.
Exclusivo 2008-09 Smith X CAPPEL
It’s Good to Want…
CAPPEL Apparel and Smith Optics Team Up for the
2009 Smith Exclusivo Collection
SEATTLE, Wash. (Jan. 1, 2008) – Soon to be dropping into the eager hands of fashion hungry CAPPEL Apparel and Smith Optics have announced the two companies will be collaborating on the limited edition Smith Exclusivo Collection of goggles and helmets for Winter 2008/09. The Exclusivo Collection, which this coming season will combine Smith’s smooth styling with CAPPEL’s unique materials and patterns, is designed as an antidote to the growing malaise toward snow-culture fashion.
“Linking Cappel’s insane sense of style to our super solid helmet and goggle program provides both of us unique creative opportunities to push the needle and offer an unmatched product collection,” said Smith’s VP of product and design Eric Carlson.
In tune with Exclusivo’s limited edition status, the collection will only be available in select core shops. The Exclusivo Collection for 2008/09 will feature Smith’s I/O, Phenom, Prodigy and Heiress snow goggles and their Holt and Hustle snow helmets. All of these will be decked out with CAPPEL’s inimitable style, employing their Patchwork and Victorian Carnage textile patterns in the Phenom and Heiress goggles, respectively. The I/O and Holt will feature a matching Opal Steel Weave, and a corresponding Acid Wrinkle design for the Hustle and Prodigy will be on tap as well.
“We’re very excited Smith asked us to collaborate on the Exclusivo 2009
Collection,” said Ride Snowboards’ Apparel/Accessories Category Manager Robin Mavis. “We’ve always respected Smith for the quality of their product, and now we have a chance to give them a dose of CAPPEL style. I think everyone is going to be really impressed by what Smith and Cappel have come up with.”
The 2009 Exclusivo Smith X Cappel collection will be available at select retailers next fall and will be priced at retail between $100 and $180.For more information on Ride’s 08/09 CAPPEL Collection or Smith Optics, visit www.ridesnowboards.com/cappel and www.smithoptics.com.
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.
Winter 2008-09 The Upstart (Junior Helmet)
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GO SPEED RACER!
Smith Optics Introduces the Upstart
Ketchum, ID (January 1, 2008) As snow helmets become as commonplace in the junior market as the buck twenty-five stuffed into their pockets for hot chocolate, Smith Optics is stepping up the game for the ankle biter set, and is excited to introduce the Upstart.
“We recognized the need in the market for a junior helmet which is distinctly cool in design and meets the performance and price expectations of other parents,” said Smith vp of product and design and parent of two, Eric Carlson. “We are confident that the Upstart is the answer.”
The Upstart is a helmet that will make the big kids jealous for a change. In a quest to eliminate the ice cream headache-inducing “gaper gap” (the space created between poorly fitted helmet and goggle combo), the Upstart’s design ensures snug helmet/goggle integration, complimented by Smith’s AirEvac™ ventilation system to keep goggles fog-free during even the most severe of snowball salvos. Junior will be stoked on the furry Tricot liner which offers maximum warmth and comfort combined with Smith’s HFS (Helmet Fit System), an integrated adjustable fit system which guarantees a snug and proper fit. The Upstart features Smith’s Bombshell™ ABS construction with full ear coverage and a Goggle Lock™ to keep the little dude’s peepers from flying off on the chair lift. As parents, we know kids are prone to lose gear, so Smith has placed a “My Name Is” placard on the back of the helmet where indelible ink can make sure that if set free, the Upstart finds its way home again.
The Smith Upstart comes in one size fits all (fitting heads 48-53 cm in circumference), meets ASTM F 2040 and EN 1077 safety standards and weighs in at 445 grams. Available in black, white, red, lavender, yellow stars and blue wrestlers color/graphic combinations, the Upstart’s suggested retail price is $60.
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.
Winter 2008-09 Smith Optics X Troy Lee Designs D2
press-release-troy-lee-designs-and-smith-optics-introduce-the-d2.pdf
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Introducing the Smith X Troy Lee Designs D2 Full Face Snow Helmet
Ketchum, ID (November 6, 2007) Smith has become a recognized player in the snow helmet industry, with only a full face model missing from its forward-thinking line. Now, two of the action sports world’s most exciting companies have joined forces and are pleased to announce that the toothy grins of shredders everywhere are in good hands with the recent collaboration between Smith and renowned helmet manufacturer, Troy Lee Designs. Together we are excited to introduce the Smith X Troy Lee Designs D2 full face helmet to the Smith product offering.
“With its amazing fit, perfect balance of light weight and proven safety, and solid aesthetics, the D2 is already the choice of many of the world’s top big mountain pros. We are stoked to work with the guys at Troy Lee Designs to bring the Smith X Troy Lee Designs D2 to market,” said Eric Carlson, Smith Optics vp of product and design.
The D2 is available from Smith in both Composite and Carbon Fiber versions featuring custom Smith graphic treatments. Boasting four intake and exhaust ports to aid in perfect ventilation and an interchangeable MX-style liner, the D2 is the complete package for going big. Each helmet comes standard with an interchangeable helmet liner, helmet bag and fit kit.
Product Specifications:
D2 Composite
• Composition: 50% fiberglass, 20% Aramid (a lightweight, synthetic fiber found in ballistic armor) and 30% carbon fiber
• Weight: 1050 grams (37 ounces)
• Suggested Retail Price $295
• Safety: Meets ASTM F 2040 and EN 1077 safety ratings
• Available in a black shell with gray, red and white graphics and a white shell with red and black graphics
D2 Carbon
• Composition: 60% carbon fiber, 20% aramid, and 20% fiberglass
• Weight 990 grams (35 ounces)
• Suggested Retail Price: $375
• Safety: Meets ASTM F 2040 and EN 1077 safety standards
• Available in a raw carbon shell w/ red, white and black graphics
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.