Smith Optics® : Lounge

	Smith Optics Unveils the Bellaire, A Limited Edition Addition to Smith Summer Style Colleciton KETCHUM, IDAHO (April 15th, 2007) – Delivering a quick dose of summer style, Smith Optics is rolling out the limited edition Bellaire, a cutting edge sunglass meshing a hybrid material frame with a high performance CR39 lens.

	Smith Optics Freshens Up Spring Collection with Street Savvy Melrose KETCHUM, IDAHO (April 1st, 2007) – Welcome to the Melrose, a sunglass inspired on the streets of New York and LA and finished with Italian craftsmanship. Both sophisticated and eye-catching, the Melrose combines classic Italian design with American youth pop culture

	Smith Optics Introduces the MHC and Amelia into their Metals Collection KETCHUM, IDAHO (December 15th, 2006) – Saluting remarkable airborne achievers, Smith Optics is introducing the MHC and the Amelia, a pair of stylish new frames that round out an expanding and ambitious Metals Collection.

Smith Optics Unveils the Bellaire, A Limited Edition Addition to Smith Summer Style Colleciton - April 15, 2007

KETCHUM, IDAHO (April 15^th, 2007) – Delivering a quick dose of summer style, Smith Optics is rolling out the limited edition Bellaire, a cutting edge sunglass meshing a hybrid material frame with a high performance CR39 lens.

Available only for summer 2007, the Bellaire brings far more to the table than your average superstar style. Smith team athletes, Smith specialty retailers and Smith company staff and friends are already demanding their piece.

“Just days into the program, the Bellaire is already one of our hottest frames. It’s a total reflection of our design promise at Smith – solid performance and solid style,” said Eric Carlson, Smith Optics’ VP of Product Development.

The metal frame of the Bellaire is combined with an acetate face front and temple tips. A strikingly subtle design is created with a stylishly rounded rectangular faceplate and the Bellaire rides with ease wherever you’re headed.

The Bellaire features the premium optics of CR-39 lenses, a technical resin that’s compatible with handmade frame materials and offers the advanced optical performance for fashion eyewear.

With a healthy 8-base lens curve, the Bellaire features Smith’s proprietary Tapered Lens Technology™ (TLT™), a precise thinning of the lens from the center to the edges that eliminates any possible optical distortion.

The Bellaire’s lenses also provide 100% protection from harmful UVA, UVB, and UVC rays. And as with all Smith Optics sunglasses, the Bellaire is protected by a lifetime warranty.

The Bellaire comes in Black Gold frames with Gray lenses; or Bronze Tortoise frames with Brown lenses ($99).

ABOUT SMITH: Based in Sun Valley, Idaho, with a Southern California office in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.

Bellaire Black Gold

Bellaire Bronze Tortoise