8 out of 10 Anglers prefer Smith's ChromaPop. *

Who are the other two?

 

We don't need no fancy sunglasses. People don't care about the rules anymore, ChromaPop is cheating!- Marty

We don't need a company like Smith ChromaPop coming in an telling us what to do. If you are going to cheat, cheat for real. - Frank

See more from Frank and Marty.

 
 

Guides Choice

Is ChromaPop cheating?


Our patented ChromaPop lens technology enhances clarity and natural color to let you live every moment in more detail. More detail gives you the advantage needed to perform confidently and have more fun.

Sharper

Upgraded Experience

Brighter, truer, more vivid color delivers unmatched clarity.

Easier

Instant Advantage

Seeing more detail with less eye fatigue lets you charge longer.

Faster

Confident Performance

With more visual information you can respond quicker & perform better.

How ChromaPop works.

Normally

The eye has trouble distinguishing color where the blue and green, and green and red wavelengths cross over.

With ChromaPop

ChromaPop filters these crossovers, allowing greater definition more natural color, and unmatched clarity.

Guides Choice

Make the fish pop.


Tints matter. Dial in your lens for the right environment. ChromaPop lenses are tuned to deliver you the ultimate in clarity and durability for any experience.

Fresh

Ignitor

Brown

In-Shore

Ignitor

Brown

Bronze Mirror

Ocean

Ignitor

Gray Green

Platinum

Blue Mirror

* This campaign is intended as serious satire and any claims made are not scientifically proven or even necessarily true.