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City Escape

Break away from the urban monotony of the city with Lost Coast Outfitters
owner George Revel on a journey that takes us from San Francisco Bay to the beautiful rivers that supply it.
SHOP NOW

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Longfin

Matte Moss / ChromaPop™ Polarized Brown

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Freespool MAG

Matte Gravy / ChromaPop™ Polarized Bronze Mirror
Analog Adventures

Surfers Kevin Schulz and Tommy Coleman decided to ditch
warm weather and join Smith teammate Logan Landry in Nova Scotia.
No phones, no distractions. Join the Analog Adventure.
SHOP SUN

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Eastbank

Matte Crystal Deep Maroon / ChromaPop™ Black

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Shoutout

Matte Black / ChromaPop™ Polarized Bronze Mirror
Introducing
the Ignite

For high performance cyclists looking for every
advantage in an aerodynamic race helmet.
DISCOVER

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Ignite

Matte Citron - Peony

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Ignite

Matte Black
Introducing
the Trace

The pinnacle helmet in Smith's performance road collection.
EXPERIENCE

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Trace

Matte Jade - Charcoal

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Trace

Matte Powder Blue

HOT

COLD

Smith Sunburst Bike Helmets and Sunglasses Collection

Sunburst Collection limited release

Smith Fishing Sunglasses

Water CollectionPurpose-built sunglasses for advantage on the water.

Women's Sunglasses explore new styles

Smith Lowdown 2

Lowdown 2 Matte Tortoise / ChromaPop™ Polarized Brown

Haywire Matte Black / ChromaPop™ Polarized Gray Green

Style doesn’t have to sacrifice comfort. The Agency adds a bold and youthful touch to to the Venture Collection, coupled with the features you trust. Click to shop.

This year, we’ve reimagined our Sunglass Collection, and we’re happy to introduce two new designs from our Venture & Ridge collections. Whether it’s the Eastbank and it’s classic silhouette, or the Agency with its modern looks, these new additions are just part of a great new list of colors and styles.

Ridge Collection modern classics

Browse Smith Helmets

Helmets Aerocore construction featuring Koroyd

Smith Optics Collaborations

Collaborations Partnering with those who inspire us.

Smith Skyline rimless goggles

Skyline new rimless spherical goggle

I/O MAG™ Lock into the Smith MAG™ Interchangeable System
featuring ChromaPop

Athlete Collection personalized performance

ChromaPop clarity for all conditions

Squad XL oversized cylindrical goggle

The Code to thrill. @hadhammer #pursueyourthrill

Last October, we donated $4000 to non-profit foundation @b4bc as a part of our ongoing collaborative efforts to recognize Breast Cancer Awareness month. Our partnership with B4BC and @elenahight is centered around our shared goal is to raise awareness and advocate for early detection practices while promoting active lifestyles as the best means for breast cancer prevention.

Featured Collections

Smith Evolve Eco-Friendly Eyewear

Evolve Eco-Friendly Eyewear

Smith Elite protective eyewear

Elite Protective Eyewear

Smith Chromapop polarized lens

ChromaPop The world’s most advanced polarized lens

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