Privacy Policy (UK)

PRIVACY POLICY

How we process your data when visiting the site www.smithoptics.com

Art. 13 of UK General Data Protection Regulation (UK GDPR)

 

Note: For further information on data processing related to purchases via our site, please refer to the “Privacy notice for purchases” section.

 

1. About this notice

Smith Sport Optics, Inc. (collectively "Smith", “we”, “our” or “us”) – registered office: 300 Lighting Way, Ste 400, Secaucus, NJ 07094, USA – is Data Controller for www.smithoptics.com ("Site").

Safilo Uk Limited, located at Kings House, 174 Hammersmith Road, London, W6 7JP United Kingdom ("Safilo Uk"), contact address: customerserviceuk@safilo.com, is Smith’s representative within the European Union (art. 27 UK GDPR).

 

This privacy notice explains how we process your personal data when you visit, browse, or interact with our website.  This policy does not cover third-party websites linked from our Site. We accept no liability for how these external parties collect or use your data. The unauthorised reproduction or use of our content in any way is strictly prohibited without our prior written consent. Copying and/or printing the contents of the Site is permitted exclusively for personal and non-commercial use (for further information please contact us using the details provided below). Any other uses of the content, services and information available on this Site are prohibited.

While we aim to keep all content and information on our Site accurate and up to date, we accept no liability for any errors or omissions.

2. Navigation data

When you access our website from any type of device, we collect and process navigation data, as well as any personal data provided when filling out contact forms, in accordance with applicable privacy laws. Like all websites, our site collects certain user data to ensure everything is functioning correctly. This includes technical details such as your IP address or domain name, URI (Uniform Resource Identifier) addresses and the time of your visit. We also monitor how the request is made to the server, the size of the file received in response, server response codes (e.g. success, error etc), and other details about your operating system and digital environment.

It is used to collect anonymous statistical information on how the site is used and ensure everything is functioning correctly. We may also use this data to investigate cyberattacks on our site or others connected to it.

 3. User data

Smith collects, stores and processes your personal data for the purpose of providing information about our products and services. When you contact us via email, social media, or our call centre, we collect the personal information you provide in order to process and respond to your request.

 4. Purpose and legal basis

Your data is processed for the following purposes:

4.1) Browsing this website. We collect data to deliver online services and to:

−        gather statistics (e.g. most visited pages, number of visitors by date and time, geographical location, etc.);

−        monitor the correct functioning of the Site.

The data collected will be used to ascertain responsibility in the event of cyber attacks against the Site.

Legal basis: assessing customer satisfaction, provided that our legitimate interests do not outweigh your fundamental rights and data protection needs. 

4.2) Creation and management of an account to access reserved areas of the Site.

4.3) Handling contact or information requests.

Legal basis for points 4.2) and 4.3): fulfilling our purchase contract with you or providing the information you need to make the purchase. If the necessary data is not provided, it will not be possible to receive the requested information or services.

4.4) Direct marketing, i.e. advertising, market research or promotion of products and/or services offered by Smith and other Safilo Group companies. This may include sending advertising material and/or information on exclusive customer offers and events via email, newsletter, WhatsApp, SMS and/or MMS.

We may track the time and date of access, as well as which links you click. This is to better understand your interests, improve our content, and ensure the information we send is relevant to you. If you wish to stop receiving our newsletter at any time, click the unsubscribe link at the end of the email.

4.5) The use of cookies for individual or aggregate profiling to refine our services and send you relevant offers based on your preferences. For further information, please refer to the cookie policy on this Site.

Legal basis for the purposes referred to in points 4.4) and 4.5): explicit consent for the processing of your data.

4.6) Management of your requests and requests from other data subjects, pursuant to Articles 15 et seq. of the UK GDPR (rights of the data subject).

Legal basis: compliance with legal requirements.

4.7) Conducting surveys and polls aimed at improving customer satisfaction with our services.

Legal basis: assessing customer satisfaction, provided that our legitimate interests do not outweigh your fundamental rights and data protection needs.

 

For further information on data processing related to purchases via our site, please refer to the “Privacy notice for purchases” section. 

5. Methods, retention periods and security measures

Smith (and our appointed third parties) store, manage and transfer your data using automated IT systems. We process your personal data, including activity logs from when you use our website, using specific methods designed to organise and analyse this information for the purposes outlined above. Throughout this process, we ensure your data remains secure and private. Processed data will be retained in accordance with regulations as follows:

●       For the purpose referred to in point 4.1): 7 days – navigation data collected for the operation and maintenance of the Site.

●       For the purpose referred to in point 4.2): 5 years – deletion of an account created to access the restricted areas of the Site.

●       For the purpose referred to in point 4.3): 12 months – contact or information requests.

●       For the purpose referred to in point 4.4): 24 months – marketing consent (the period may be extended with renewal of consent).

●       For the purpose referred to in point 4.5): 12 months – profiling data (the period may be extended with renewal of consent).

●       For the purpose referred to in point 4.6): 5 years – following closure of request, except in case of dispute.

●       For the purpose referred to in point 4.7): your data will be retained for the necessary amount of time and will then be anonymised.

Your data is protected by using SSL (Secure Sockets Layer) encryption across all areas of the site where personal information is collected. This makes it incomprehensible to unauthorised persons, ensuring confidentiality. Electronic payment transactions are carried out directly by the Payment Service Provider (PSP); Smith only retains the minimum amount of information necessary to manage any disputes.

 6. Cookies

A cookie is a short string of text sent to your browser and often saved on your computer (or any other device used to access the Internet); this transmission usually occurs each time you visit a website. 

Cookies stored on your device cannot be used to retrieve any data from your hard drive, transmit viruses or identify and use your email address. Each cookie is unique in relation to the browser and device you use to access our website. They include what are known as tracking pixels and/or web beacons, and are generally used to improve the functioning of the website and your experience of the content and services. These cookies help us understand how you use the site so we can ensure everything runs smoothly and tailor our content to your needs. Analytical cookies help us understand how our site is performing by identifying our most and least popular pages, as well as tracking visitor numbers, the average time spent on each page and how people find us. This means more relevant content and better functionality for you, the user. We also use third-party cookies to collect, aggregate and analyse data so we can identify usage patterns. These cookies are temporary. They collect aggregated and/or anonymous usage data to keep the site running smoothly. This helps us understand what content works best and allows us to refine our design to provide a better user experience. If you would prefer not to be tracked by third-party cookies, Google provides a free opt-out add-on that can be installed on most browsers (see https://tools.google.com/dlpage/gaoptout). For more information on what cookies are and how they work, see “All about cookies” http://www.allaboutcookies.org.

If you wish to block or delete cookies received from our site, you can do so by changing your browser settings. Please note that if you choose to disable all cookies, including necessary, functional and performance cookies, this may adversely affect the usability of the site. For example, you will be able to visit the main pages of the site, but you may not be able to access any reserved access areas or make purchases.

For detailed information on the cookies used by this Site, please see our cookie policy: https://www.smithoptics.com/en-gb/pages/cookie-declaration.

 7. Social media and external platforms

Our Site uses social media buttons and widgets to connect to external platforms. The information collected depends on your profile settings on each platform and not on the administrator of this site, especially if you have active social media profiles.

Integrated social media links, including Facebook®, YouTube®, Instagram®, and X®, allow you to interact with our official pages and share content directly from our site. Please note that using these features may allow those social platforms to collect your data. Please also note that by interacting with our social media pages (e.g. likes, follows, comments), your own profile may be visible to other users. Before using these social media sites, please read their General Terms of Use, taking into account that posts on these platforms may be viewed by anyone and any information you include may be read, collected and used by third parties. Further information can be obtained directly from each platform’s website. Please note that when using these platforms your personal data is not managed by Smith, we include links on our site for your convenience but have no control over how your data is collected by them.

Our website uses Google reCAPTCHA ("reCAPTCHA"), a service provided by Google used to verify whether data provided in contact forms has been entered by a human or an automated programme. To do this, reCAPTCHA analyses your behaviour based on various factors and information such as IP address, length of time spent on the site and even mouse movement. This analysis starts automatically as soon as you enter the site. reCAPTCHA runs in the background, so you may not be aware of it. Google collects the data directly. We use this technology to protecting our site from unauthorised automated scanning and spam. For further information on Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://policies.google.com/privacy and https://www.google.com/recaptcha/about/.

 8. Scope of data communication and transfer

Your data may be transferred outside the European Economic Area (“EEA”) for the purposes specified above. We ensure all data transfers are protected by appropriate safeguards like European Commission adequacy decisions (as outlined in Article 45 of the UK GDPR), or standard contractual clauses (in line with Article 46 of the UK GDPR).

When you use services provided directly by our partners, we share only the specific data required to deliver them. We limit data sharing to what is strictly necessary for the intended purpose and ensure that all required safeguards are in place for international data transfers. We may share your data with the relevant public authorities to comply with legal requirements or to investigate cybercrimes against our site. Additionally, we use third-party providers for IT and technical services such as hosting, site management, and payment processing. These providers act as data processors (or independent controllers in the case of communication services) to support the site’s essential operations. They operate as independent Data Controllers or as Processors appointed by us in accordance with Article 28 of the UK GDPR.

Personal data may also be processed by authorised employees, consultants and contractors who have been specially trained and appointed as Data Processors by Smith and the Safilo Group in accordance with Article 29 of the UK GDPR.

9. Rights of data subjects

As a Data Subject under the UK GDPR, you are entitled to the rights set forth in Articles 15 to 22. Specifically, you may withdraw consent to the processing of your data at any time, or request that your information be updated, corrected, anonymised or deleted. You also have the right to limit its use, request data portability where applicable, and object to fully automated decision-making or profiling. Please note that these rights apply insofar as the processing is not otherwise mandated by law. 

You may also lodge a complaint with the Supervisory Authority in accordance with Article 77 of the UK GDPR.  If you wish to exercise these legal rights, please email us at dataprotection@smithoptics.com, explaining how you would like your data to be managed and providing necessary identifying information.  Where the UK GDPR is applicable you may contact our representative in the UK at the following email address:  customerserviceuk@safilo.com.

 

By using this website on any device, you acknowledge and accept the terms of our current privacy policy. The version published at the time of your visit will apply. We may update this privacy notice periodically. We recommend checking this page occasionally to stay informed of any changes.

10. Changes

This privacy policy was last updated in April 2026.

 

 

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Privacy notice for purchases

Art. 13 of Reg. 2016/679 General Data Protection Regulation (GDPR)

 1. About this notice

Safilo S.p.A. (“Safilo”) – registered office: via Settima Strada no. 15, 35129 Padua, Italy, tel. +39 049 6985111 – is the Data Controller for all purchases made on our Site.

 2. Data Controller and Data Protection Officer

The Data Controller is Safilo S.p.A., with registered office at via Settima Strada no. 15, 35129 Padua, Italy. The appointed Data Protection Officer ("DPO") can be contacted at dpo@safilo.com.

This notice explains how we process your data when you buy something from our site.

 3. Purpose and legal basis

We process your data for the following reasons:

2.1) To fulfil contractual and pre-contractual obligations related to purchases via the Site, as well as manage orders, including payment processing and shipping.

Providing this information is mandatory; without it, we cannot complete your purchase or provide the requested services.

Legal basis: to fulfil our purchase contract with you or provide the information you need to be able to make the purchase.

 4. Retention period

Personal data will be retained for the purpose referred to in point 2.1 for 10 years following a purchase, except in the case of any contractual and extra-contractual issues that may arise and excluding legal obligations (article 2220 of the Italian Civil Code).

5. Who we share your data with

We may share your data with the following recipients:
(i) other Safilo Group members involved in manufacturing, logistics and sales
(ii) individuals, companies, associations or firms providing services such as data processing and storage, shipping and consultancy
(iii) financial institutions. These recipients act either as independent data controllers or as data processors on our behalf. We may also disclose your data to authorities or entities when required by law or official regulations. 

6. Transferring data abroad

Your data may be transferred outside the European Economic Area (“EEA”) for the purposes specified above. We ensure all data transfers are protected by appropriate safeguards like European Commission adequacy decisions (as outlined in Article 45 of the GDPR), or standard contractual clauses (in line with Article 46 of the GDPR).

7. Rights of Data Subjects

As a Data Subject under the GDPR, you are entitled to the rights set forth in Articles 15 to 22. You have the right to access your data at any time, or request that your information be updated, corrected, anonymised or deleted. You also have the right to limit its use (even partially), request data portability where applicable or refuse automated decision-making or profiling. Please note that these rights apply insofar as the processing is not otherwise mandated by law.

You may also lodge a complaint with the Supervisory Authority in accordance with Article 77 of the GDPR. A list of EU data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

If you wish to exercise these legal rights, please email us at dataprotection@safilo.com, explaining how you would like your data to be managed and providing necessary identifying information.

8. Changes

This privacy policy was last updated in April 2026.