The Forecast

Spring drops are stacked. Get psyched and be the first in line for all of them.

SMITH x QUOC

New Collab Coming Soon

An earthy collection built from the ground up lands 4/29. Enter now for your chance to win the full set.

Explore the Latest

  • Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX

    Breakfast of Champions: Casual Observations From a week w...

    Does it feel like everyone is talking about the Breakfast Club these days? The Breakfast Club this, the Breakfast Club that. Well, here’s the thing. The Breakfast Club ATX lives...

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    Breakfast of Champions: Casual Observations From a week w...

    Does it feel like everyone is talking about the Breakfast Club these days? The Breakfast Club this, the Breakfast Club that. Well, here’s the thing. The Breakfast Club ATX lives...

    Read More
  • Your Guide to Prescription Inserts for Goggles and Sunglasses

    Your Guide to Prescription Inserts for Goggles and Sungla...

    When you’re out on the trails or on the mountain, the last thing you want to worry about are itchy dry contact lenses or fumbling with glasses that are better...

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    Your Guide to Prescription Inserts for Goggles and Sungla...

    When you’re out on the trails or on the mountain, the last thing you want to worry about are itchy dry contact lenses or fumbling with glasses that are better...

    Read More
  • When Should You Replace Your Bike Helmet?

    When Should You Replace Your Bike Helmet?

    Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central command center (your noggin), shields...

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    When Should You Replace Your Bike Helmet?

    Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central command center (your noggin), shields...

    Read More

SMITH Presents

Pursue Your Thrill: Oaxaca

The first short film of our multi-part series premieres soon. Not subscribed to our Youtube yet?

  • Performance Sunglasses

    Explore bestselling frames for big days on the trail and in the saddle.

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  • Bike Helmets

    Check out the latest updates and additions to our award-winning collection.

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  • Lifestyle Sunglasses

    New colors and everyday sun styles out now, just in time for spring.

    Shop Now