For those who move seamlessly between environments, disciplines & cultures.
Meet the all-new Pilot & Syncline. A duo designed to work in sync for new and seasoned riders alike.
Experience the ultimate integration of SMITH goggles and helmets for unrestricted comfort and performance on the trail.
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New: Guide’s Choice Replacement Lenses Have Landed
We've Got Your Back.
The Lowdown: June 2026
June 30, 2026
New drops, record-breaking FKTs, and collabs—catch up on everything Smith Optics has been up to in June 2026. ...
Ulterior Landscapes
June 16, 2026
Written by Tucker Leverton Ulterior reflects the moments in-between and the unspoken. For us as a team, this shoot was about the intersection of outdoor...
The Best Sunglasses for Running: Smith Optics Performance Guide
May 26, 2026
Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity. ...
Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida
May 1, 2026
For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...
Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup
April 23, 2026
From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....
Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails
Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...
Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca
April 22, 2026
Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...
Pursue Your Thrill: Oaxaca MTB Trails: A Local History by Buca
Written by Kyle von Hoetzendorff An important first step in fully immersing yourself wherever you travel is understanding its history. In our case, that meant...
Pursue Your Thrill, Wherever It Lands
If you’re anything like the rest of the world, you’ve probably been obsessing over the recent Artemis II mission. Grinning at the heartwarming request to...
Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX
April 14, 2026
Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit. ...
When Should You Replace Your Bike Helmet?
March 25, 2026
Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central...
How To Measure Yourself for a Ski & Snowboard Helmet
February 3, 2026
There’s nothing better than enjoying the snow and being on the mountain. Whether you’re skiing or snowboarding, the most important piece of gear you have...
