Privacy Policy

Last Updated: 5/25/2022


We respect the privacy of the visitors to the SmithOptics.com website, our Imprint 3D products mobile app (“App”), and the websites connected with it (“Websites”). We take great care to protect your information. This privacy policy tells you what information we collect and how we may use it as well as the steps we take to ensure that it is protected.


What kind of information do we collect?

There are cases where Smith Optics may ask you for personal information, such as your name, address, date of birth, gender, email address, prescription lenses (upon your consent), face scan (upon your consent) that will obtain your facial geometry which is considered as “Biometric Information” and etc. We do this for instance when you participate in our custom program for custom made products, register for contests/promotions, respond to communication such as e-mail, order glasses with specific medical lenses and for services that require registration or subscription. If you would like to be on our mailing list, we will ask you to actively opt-in. We might also collect personal information from you about a third party, for instance if the Websites allows you to send an email referring someone to our site or an active promotion, in which case we need to know the name and e-mail address of the recipient. That information will only be used for the specific purpose (delivering the email) and Smith Optics will not further contact the third party unless the third party contacts us.

We may use 'cookies' to gather information about your visits to our Websites to enhance your experience. You can find more information on how we use cookies in the section 'Use of Cookies'.


When you visit our Websites, we may collect so called 'click stream' data (server address, domain name etc.). This information can be combined with information you have provided to us (for instance by registering), which will enable us to analyze and better customize your visits.

Face Scan information: When you choose to participate in our Smith custom made products program through download of our App, you will be requested (upon your consent) to perform a face scan in order to receive services and products of our Imprint 3D products program. The photos and videos recorded by the App to obtain your Biometric Information will not be disclosed or disseminated to a third party and will be kept private unless requested otherwise.


Use of visitors' information

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:


Smith Optics creates, stores, and utilizes your face scans for the sole purposes of generating and delivering the Smith Optics Imprint 3D program through our App. Once your face scan is captured, the Biometric Information is encrypted and stored by Smith Optics on our secure server storage system. Smith Optics will retain your face scan for no longer than two years from the date of collection.


To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest). You may be contacted by phone or email.


To send you information/materials via e-mail or SMS-messages about products, offers and news we think could interest you. This information may relate to products, offers and news of Smith Optics and/or its licensees or carefully selected commercial partners. We only send you this if you have opted-in to receive Smith Optics e-mails and/or SMS messages. In case you do not want to receive any e-mails and/or SMS messages from us anymore, or if you want to modify your personal data or want your personal data to be deleted from our database, we refer you to the 'Opt-out, delete or modify personal information' section below to analyze visits to the Websites and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.


To produce your order of prescription lenses in Smith Laboratory and to deliver the products to you.


Who manages visitors' information

The global and local Websites of Smith Optics and the information collected, are managed and controlled by Smith Optics. The servers that make the global and local Websites of Smith Optics available are located in the USA. If you are located outside the USA, please note that the information you provide will be transferred to the USA and by submitting the information you authorize this transfer. Smith Optics has entered into an agreement with a hosting company in the USA to provide sufficient safeguards for the protection of your data. Personal information will be handled in accordance with current data protection legislation and this Privacy Policy.


Protection of visitors' information

In order to protect the information, you provide to us by visiting our Websites, we have implemented various security measures. Your personal information is contained behind secured networks and is only accessible by a limited number of people, who have special access rights and are required to keep the information confidential.


Please keep in mind though that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While Smith Optics strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose online, and you do so at your own risk.


Children's privacy

When a child tries to submit his/her registration he/she will be asked to submit the same kind of information as indicated in the above section 'Information we collect from visitors'. Furthermore, the information provided by the child and gathered (for instance through the use of cookies) during his/her visit may be used as indicated in the said above section.


Disclosing personal information to third parties

Except as described in this policy, we do not sell, trade or otherwise transfer your personal information to third parties without informing you in advance and in accordance with applicable data protection law. Your data may be transferred to web site hosting partners and other parties who assist us in designing and operating the Websites, executing services (for instance prize fulfillment) or help us analyze collected data. These parties will only use your data for the purpose of carrying out the work as indicated and will be required to keep the information confidential. We will also release personal data without consent if such is required by law, for security purposes, or to prevent imminent harm.


Links to third parties

For your convenience and to improve the usage of the Websites we insert links to third parties, for which this privacy policy does not apply. These links take you outside our service and off the Smith Optics site and are beyond our control. This includes links from partners that may use Smith Optics logos as part of a co-branding agreement or sell Smith Optics products. The sites you can link to have their own separate privacy policy and although we seek to protect the integrity of our site, Smith Optics is not responsible and cannot be held liable for the content and activities of these sites. Your visit/access to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information.


Use of cookies

A cookie is a small string of information that the Websites that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the Websites and that information helps us to understand your preferences and improve your Websites experience. Cookies are also used to remember for instance your username and password. You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (like Internet Explorer). There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the Websites you visit and it's possible then that you do not have access to some of the features on the Websites.


Smith Optics Mobile App

If you choose to participate in our Smith custom made products program, upon purchase on our website and through download of our Smith mobile application (“App”), you will be asked, upon your consent, to perform and upload a face scan to receive custom made products. Smith will obtain facial geometry also considered as “Biometric Information” through your uploaded face scan to build your requested custom fit goggles. Prior to submitting the face scan, you must consent to allow Smith to obtain your Biometric information and store and utilize the information for the sole purpose of generating and delivering your requested custom-made products. Smith’s App utilizes software to capture the contours of your face, create a custom goggle model to your face shape, and then 3D prints a custom goggle to the contours of your captured face scan. In order to protect your Biometric Information and comply with various laws governing Biometric Information, Smith has implemented the following specific policies:


  • Smith Optics creates, stores, and utilizes your face scan for the sole purpose of generating and delivering the Smith Optics Imprint 3D products which you have ordered.
  • You must first consent to our Privacy Policy outlining our collection, storage and use of your face scan (there is no disclosure of your face scan, only a disclosure of your Imprint 3D goggle model, generated internally based off your face scan) before you are able to upload your face scan to our Imprint 3D database.
  • There is no disclosure of your face scan. Our systems generate a custom goggle model based on your submitted face scan. The generated custom goggle model is what is disclosed to create your Smith Imprint 3D products.
  • Smith Optics will not sell, lease, trade or otherwise profit from your face scan.
  • Smith Optics will not disclose or disseminate your face scan, or your custom goggle model, for purposes other than to provide Smith Imprint 3D products.
  • Once captured, face scans are encrypted and stored by Smith Optics on our secure server storage system. Service providers are contractually required to store biometric information, such as your face scan, using appropriate security measures.
  • Smith Optics will retain your face scan for no longer than two (2) years from the date of collection and thereafter will permanently destroy your face scan from our systems.

Opt-out, delete or modify personal information

You may cancel your registration at any time, opt-out of receiving any e-mails from Smith Optics, or any other data we have (including face scan and Biometric Information). Additionally, you can choose to have all your personal information deleted from our database. If you want to opt-out, delete or modify your personal information, please visit the registration page. We encourage you promptly to update your personal information if it changes.


Changes to the policy

We may from time to time need to amend this policy, due to changes in regulations and to keep up with new developments and possibilities on the Internet. We therefore reserve the right at our discretion to make these changes and ask you to check this page periodically, as you are bound by these changes when visiting our Websites.


How you can contact us

If you have any questions or comments relating to our Websites and/or the privacy policy, please contact us or write to us: Smith Optics, Inc. PO Box 160464 Clearfield, UT 84016.


Your consent

By using the Smith Optics Websites, you signify that you agree to the terms of this Privacy Policy. If you do not agree with the terms of our Privacy Policy, please do not provide us with personal information and leave this Websites. Please refer to consent for our Imprint 3D products app before submitting your face scan.


Online policy

The Privacy Policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond Smith Optics's control, and is not to be applied in any manner contrary to applicable law or governmental regulation. This online privacy policy only applies to information collected through our Websites and not to information collected offline.


Privacy Notice for California Residents

Consumers residing in California have some additional rights with respect to their personal information under the California Consumer Privacy Act or (“CCPA”). If you are a California resident, this section applies to you and supplements the main privacy policy.


Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:


Identifiers, such as name, date of birth, email address, shipping and billing address, gender, and prescription lenses.

Commercial information, such as order history with Smith (eg. items purchased, purchase dates, shipping dates, etc.).


For more details about the data points we collect, please see the main privacy policy.


Business or Commercial Purpose for Collecting Information

We collect personal information for the following business and commercial purposes: enabling purchases, subscriptions to newsletters. Smith does not sell your personal information to third parties.


Categories of Sources of Personal Information

We collect personal information (a) directly from you when you make purchases from us, interact with our Customer Service Department, sign up for an account with us or subscribe to our newsletters, (b) automatically when you make purchases from us or sign-in to our site. Please see our main privacy policy for more details.


Sale of Personal Information

For the purposes of the CCPA, “selling” information broadly means scenarios where we have shared personal information with partners in exchange for valuable consideration. Smith does not share or sell your Information with any third parties. In any case, Smith gives you the opportunity to confirm your will to opt out of these “sales” for the case Smith will evaluate this in the future. To “opt out” please click the “Do Not Sell My Personal Information” link at the bottom of the website page.


Your California Consumer Rights

California consumers have the right to request access to the specific pieces of personal information we have collected about them in the last 12 months. You may make this request up to two times in a 12-month period. You may also request additional details about our information practices, including the categories of personal information we have collected about you, the categories of sources of such collection, the business or commercial purpose for collecting personal information, the categories of third parties with whom we share and sell your personal information (Smith does not share/sell your personal information but you have the right to ask a confirmation on this), the categories of personal information we have disclosed and sold about you in the preceding 12 months (Smith share/sell your personal information but you have the right to ask a confirmation on this), and the categories of third parties to whom we sold personal information in the preceding 12 months (Smith share/sell your personal information but you have the right to ask a confirmation on this). If you are a California consumer, you also have the right to request deletion of your personal information (subject to certain exceptions), to opt out of sales of personal information and to receive equal service and price and not be discriminated against even if you exercise any of your CCPA rights. 


Please note that any CCPA rights requests made before January 1, 2020 will be treated as if made on January 1, 2020.


California consumers may make a rights request by calling customer service at [888-206-2995] or by sending an email to privacypolicy@smithoptics.com. Your request must include sufficient information that allows us to reasonably verify you are the person about whom we collected personal information, which may include your email address, name and account id (which is required only if you already have an account with us). If you have an account with us, you can find your account id on your main account page after you log in. To opt-out of the “sale” of your information as described above, please click the “Do Not Sell My Personal Information” link at the bottom of this page. We will not discriminate against you if you choose to exercise your rights under the CCPA.


Do Not Sell My Personal Information form.