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Smith and The North Face bring you a collection of products inspired by our family of athletes.

Instantly adapt. Smith MAG with ChromaPop
SHOP NOW

Stay EliteHigh Impact.
Winning Style.

SHOP ELITE EYEWEAR SHOP ELITE GOGGLES

A better lookSee clear year round
with ChromaPop
lens options.

SHOP MEN'S SUNGLASSES SHOP WOMEN'S SUNGLASSES

Ultimate IntegrationGoggles and helmets
designed to fit and function
as a complete system.

SHOP WOMEN'S HELMETS SHOP MEN'S HELMETS

Speed with
benefitsSuperior aerodynamics,
improved protection,
and ultimate ventilation.

SHOP BIKE HELMETS SHOP BIKE EYEWEAR

A Line of Attraction
Instantly adapt.
Smith MAG with ChromaPop options.

SHOP MAG TECH

HOT

COLD

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Popular Products

Stay EliteHigh Impact.Winning Style.

A better lookSee clear year roundwith ChromaPoplens options.

Ultimate IntegrationGoggles and helmetsdesigned to fit and functionas a complete system.

Speed withbenefitsSuperior aerodynamics,improved protection,and ultimate ventilation.

A Line of AttractionInstantly adapt.Smith MAG with ChromaPop options.