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Amelia & Dave Jensen
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Amelia & Dave Jensen

Fishing

Amelia & Dave Jensen are lifelong fly fishers that now reside in SW Alberta, Canada near the Crowsnest Pass after 20+ years in central Alberta. Their new home region is a mecca for fly fishing with a dozen solid trout rivers and countless tributaries set against a rocky mountain backdrop. Today their seasons are spent on the water filming media for Orvis as hosts of their weekly Master-Class videos, as well as doing media & promotion work for lodges and fly shops. Each winter the past 13 years they've traveled to the S Island of New Zealand to enjoy a second summer of fly fishing and filming. It's their sharing of sight-fishing video work that has seen a wave of following on Instagram the past 3 years. They began their fly fishing careers as guides in 1996 and quickly grew their business based on the sight-fishing and dry fly fishing of central Alberta brown trout streams and the Ram River cutthroat trout. They purchased and operated the remote, helicopter access Fortress Lake Retreat in 2005, enjoying the 3 to 10lb brookies the lake held.

The Jensens photography and writing had them published in most major fly fishing magazines in North America the late 90s through ownership of their own magazine in 2013. Since selling the magazine 2018 they've focused on their social media activity, choosing to share through that media in order to connect with, inspire & encourage other fly fishers. Their video production work came as a result of life-long interest in watching captivating wildlife video. Their first efforts with video came in the late 1990s as a result of their desire to promote their fly fishing guiding, then lodge ownership. First out of necessity, their work instantly focused on the internet audience, seeking to film tight footage of trout rises and eats. This led to their 2001 - 2004 production of a 3 DVD series "Fly Fishing Albert'as Hatches", their 2012 production of "Sight-Fishing Trout Rivers"DVD and the 2014 production of "The Brown Trout Project", a 4 hr dissection of fly fishing brown trout. Their video has supported tv shows such as The New Fly Fisherand Sportfishing on the Fly as well as various online video productions for various magazines. New productions focusing on the art of the rise and further education & observations are set to begin being released in late 2019.

Community involvement & interaction has always been at their forefront. They hosted the Fly Fish Alberta internet forum from 1998 through 2010 - it was Canada's busiest fly fishing forum with 11M+ hits each month. They purchased the Alberta Fishing Guide (est 1971) magazine from long-time friend & mentor upon his terminal diagnosis, ensuring the magazine's legacy continued. A large component of their time & effort has gone into lobby efforts for habitat and fisheries improvement in their home province of Alberta, Canada with further influence on the South Island New Zealand. Dave was originally schooled in Forestry and had a 5 year career with the Alberta Forest Service in central Alberta - his home waters' region. Dave chaired the first Bighorn Wildland Conservation Coaltion 1999 - 2001. They were jointly responsible for leading the lobby to have Alberta's Ram R designated catch & release in 1999; reducing harvest rates on several streams & lakes; lobbied for 20 years to have Alberta's Red Deer River management plan revamped & implemented; was a member of Alberta's Fisheries Round Table committee through its disbanding in 2018; and was instrumental in pursuing the implementation of Alberta's Emergency Trout Stream Closures (& Hoot Owl Restrictions). Dave was instrumental in co-developing Alberta's Streamwatch Coalition as a group of anglers across Alberta took on hiring enforcement officers for several trout streams. In New Zealand their media has supported initiatives to stop a dam on a back country stream as well as to support agricultural industry water use changes.

Our other interests: Amelia is passionate about water color painting; they both love physical activity and do a lot of mountain biking, hiking and cross-country skiing.

If you'd like to get in touch with Dave & Amelia please visit their website www.jensenflyfishing.com

Highlights

  • 1977 Dave began Fly Fishing
  • 1995 began lobby to influence angling regulations changes on 2 regional waters
  • 1996 Started as full-timefly fishing guides @ "Fly Fish Alberta"
  • 1997 First published in Alberta Fishing Guide Magazine
  • 1998-2013 published in Fly Fisherman, Fly Fusion, NW/SW/EasternFF, American Angler, Home Waters, Canadian Fly Fisher, and others.
  • 1996 - 2006 Hosted the Fly Fish Alberta Forum
  • 1998 - 2001 Chaired Alberta's Bighorn Wildland Conservation Coalition
  • 1999 Lobbied to have the Ram R designaed c&R
  • 1999 - 2018 Red Deer River Mgt Plan Lobby & Sub-Committee
  • 2001 - 2005 Started & Hosted Alberta's Streamwatch Coalition
  • 2001-2004 3 DVD set "Fly Fishing Alberta's Hatches"
  • 2005 - 2013 Owned & Operated Fortress Lake Retreat
  • 2006 - 2018 Alberta Fisheries Round Table Committee Member
  • 2006 - present Trael to S Islnand New Zealand for sight fishing & videography
  • 2007 - present Orvis Rod, Wader, Boots & Tackle Testers
  • 2010 Published in National Inquirer
  • 2011 Won Orvis ELOG Expedition of the Year
  • 2012 Finalist Orvis ELG Expedition of the Year
  • 2012 Poroduced "Sight-Fishing Trout Rivers" DVD
  • 2013 Won Orvis ELOG Expedition of the Year
  • 2013 - 2018 Owned & Published Alberta Fishing Guide Magazine
  • 2014 Producd "The Brown Trout Project" DVD
  • 2015 Pursued through to implementation the Alberta Emergency Trout Stream Protocols & Procedures
  • 2015 Assisted to stop New Zealand dam
  • 2016 - present Host & Produce Orvis Master-Class series
  • 2018 - present Production & Promotion for lodges & guides
  • 2019 Hosted trips to 2 lodges in Argentina
  • 2019 On Demand Productions "Rise Art" & "Advanced Sight-Fishing Tactics" release TBA