SMITH Stories

A woman in a bright blue windbreaker and Smith Optics sunglasses stands in an arid landscape.

The Lowdown: June 2026

New drops, record-breaking FKTs, and collabs—catch up on everything Smith Optics has been up to in June 2026. ...
Ulterior Landscapes

Ulterior Landscapes

Written by Tucker Leverton Ulterior reflects the moments in-between and the unspoken. For us as a team, this shoot was about the intersection of outdoor...
The Best Sunglasses for Running: Smith Optics Performance Guide

The Guide to Our Best Sunglasses for Running

Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity. ...
Sunrise image of a fishing boat moving across the water

Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida

For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...
Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup

Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup

From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....
Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails

Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails

Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...
Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca

Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca

Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...
Pursue Your Thrill: Oaxaca MTB Trails: A Local History by Buca

Pursue Your Thrill: Oaxaca MTB Trails: A Local History by Buca

Written by Kyle von Hoetzendorff An important first step in fully immersing yourself wherever you travel is understanding its history. In our case, that meant...
Pursue Your Thrill, Wherever It Lands

Pursue Your Thrill, Wherever It Lands

If you’re anything like the rest of the world, you’ve probably been obsessing over the recent Artemis II mission. Grinning at the heartwarming request to...
Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX

Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX

Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit. ...
When Should You Replace Your Bike Helmet?

When Should You Replace Your Bike Helmet?

Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central...
How To Measure Yourself for a Ski & Snowboard Helmet

How To Measure Yourself for a Ski & Snowboard Helmet

There’s nothing better than enjoying the snow and being on the mountain. Whether you’re skiing or snowboarding, the most important piece of gear you have...
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