SMITH Stories

Breakfast Is Ready!

July 6, 2026

Austin's beloved cycling crew, The Breakfast Club, is heading to Portland, Oregon July 10–11 for a weekend of rides and community hangs with Smith Optics,...

The Lowdown: June 2026

June 30, 2026

New drops, record-breaking FKTs, and collabs—catch up on everything Smith Optics has been up to in June 2026. ...

Verborgene Landschaften

June 16, 2026

Written by Tucker Leverton Ulterior reflects the moments in-between and the unspoken. For us as a team, this shoot was about the intersection of outdoor...

Die besten Sonnenbrillen zum Laufen: Smith – Leistungsleitfaden

May 26, 2026

Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity. ...

Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida

May 1, 2026

For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...

Durch die Linse: Zoe McDougalls Sonnenbrillen-Kollektion für das Festival

April 23, 2026

From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....

Erleben Sie den Nervenkitzel: TranSierra Norte baut mehr als nur MTB-Strecken

April 23, 2026

Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...

Lebe deinen Nervenkitzel: Lerne die MTB-Legende aus Oaxaca kennen – Buca

April 22, 2026

Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...

Auf der Suche nach dem Nervenkitzel: MTB-Strecken in Oaxaca: Eine lokale Geschichte von Buca

April 22, 2026

Written by Kyle von Hoetzendorff An important first step in fully immersing yourself wherever you travel is understanding its history. In our case, that meant...

Geh deinem Nervenkitzel nach, wo auch immer er dich hinführt

April 22, 2026

If you’re anything like the rest of the world, you’ve probably been obsessing over the recent Artemis II mission. Grinning at the heartwarming request to...

„Breakfast of Champions“: Beiläufige Beobachtungen aus einer Woche mit dem Breakfast Club ATX

April 14, 2026

Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit. ...

Wann sollte man seinen Fahrradhelm austauschen?

March 25, 2026

Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central...