SMITH Stories

Quando è il momento di sostituire il casco da sci e da snowboard

January 28, 2026

Even if you take great care of your helmet and don’t get into any accidents, over time, materials break down, and the protection it offers...

Uno sguardo all'interno della Smith

December 17, 2025

Our story starts in 1965 with a groundbreaking ski goggle design featuring a sealed thermal lens and breathable vent foam to address fogging. Guided by...

Cosa fare e cosa non fare | Come evitare che gli occhialini si appannino

December 2, 2025

Foggy goggles can ruin your day on the mountain. In fact, foggy goggles can be such a discouraging problem that they actually inspired our founder,...

Guida agli inserti graduati per occhiali da nuoto e da sole

November 13, 2025

When you’re out on the trails or on the mountain, the last thing you want to worry about are itchy dry contact lenses or fumbling...

Cosa c'è di nuovo in Vantage 2?

November 2, 2025

One of our best just got better. The Vantage 2 is built to perform across every condition, and the upgrades are sure to turn heads. ...

SMITH | Il ritorno di un’icona

October 20, 2025

When you think of SMITH Sunglasses, a few models might come immediately to mind. The Wildcat, Guide’s Choice, but one style changed the game, and...

Il dottor Bob e il primo Smith

August 27, 2025

When you think of SMITH, any number of things might spring to mind. A helmet that helped keep you safe in a crash, your favorite...

Gli occhiali da sole sono importanti quanto la protezione solare?

July 31, 2025

Summertime means longer days, more time to spend outside doing your favorite activities, and more sun exposure. A stylish pair of shades might seem like...

Guida completa alla tecnologia delle lenti Smith

May 30, 2025

So much thought and consideration go into every piece of gear we design that sometimes, even just one aspect of a piece of gear is...

All’interno del nuovo casco Hardline con Hannah Bergemann

April 6, 2025

We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in...

Dietro le quinte della collaborazione | SMITH Wild Rye

March 5, 2025

Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by...

La storia del casco Forefront

March 2, 2025

When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted...