Gift with Orders $250+Holiday Gift Drop
Get a limited-edition gift with orders over $250, while supplies last. From custom beanies to exclusive apparel we're switching it up every week.
Shop Goggles Shop HelmetsShop by Activity
Holiday Gift Guide
The Gear That Keeps on Giving
Give the gift of adventure this holiday season.
Shop the Guide
Trending Collections
The Tallboy Squad XL
Chris “Tallboy” Coulon’s art is bright, bold and fun! Inspired by skateboarding, comic books and tattoo flash, Tall Boy has added his magic to the classic Squad XL goggle.
Shop Tallboy Squad XL
Epic Alone, Ultimate Together.
Experience the ultimate integration of SMITH goggles and helmets for unmatched comfort and performance on the slopes.
Shop Goggles Shop HelmetsNew Arrivals
Latest Stories
How to Choose Your Ski/Snowboard Helmet
Learn More
How SheJumps Builds Community and Stays True to Their Roots
Read the Blog
Introducing ChromaPop™ Pro PhotoChromic
Learn More
Understanding 4D MAG Goggles & BirdsEye Technology
Learn More
Your Guide to the Best Polarized Sunglasses for Fishing
Learn More