Privacy Policy

Last Updated: 3/7/2024

We have added a section dedicated to California residents.

We respect the privacy of the visitors to the website and the websites connected with it. We take great care to protect your information. This privacy policy tells you what information we collect and how we may use it as well as the steps we take to ensure that it is protected.


What kind of information do we collect?

There are cases where Smith Optics may ask you for personal information (i.e., information that can identify or reasonably be linked to an individual), such as your name, address, date of birth, gender, email address, and (upon your consent) prescription lenses etc. We do this for instance when you register for contests/promotions, respond to communication such as e-mail, order glasses with specific medical lenses, and for services that require registration or subscription. If you would like to be on our mailing list, we will ask you to actively opt-in. We might also collect personal information from you about a third party, for instance, if the website allows you to send an email referring someone to our site or an active promotion, in which case we need to know the name and e-mail address of the recipient. That information will only be used for the specific purpose (delivering the email) and Smith Optics will not further contact the third party unless the third party contacts us.

To enable us to understand your needs and to provide you with the best support and experience, we may collect, record, store, process and transfer your personal information that you share with us through chat sessions, contact forums, or other interactions on this website. By using this website, including the chat function, you consent to the recording, collection and processing of your personal information and the contents of any chat or similar communications made through the website by us and our authorized third-party partners. Please know that we prioritize data security and maintain strict confidentiality measures to safeguard your information and will protect your data in accordance with our Privacy Policy.


  • We may use 'cookies' to gather information about your visits to our website and enhance your experience. You can find more information on how we use cookies in the section 'Use of Cookies and Automatic Information Gathering Technologies' and in our Cookie Policy.
  • When you visit we may collect so called 'click stream' data (server address, domain name). This information can be combined with information you have provided to us (for instance by registering), which will enable us to analyze and better customize your visits.

Use of visitors' information

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:

  • To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest). You may be contacted by phone or email.
  • To send you information/materials via e-mail or SMS about products, offers and news we think could interest you. This information may relate to products, offers and news of Smith Optics and/or its licensees or carefully selected commercial partners. We only send you this if you have opted-in to receive Smith Optics e-mails and/or sms messages. In case you do not want to receive any e-mails and/or sms messages from us anymore, or if you want to modify your personal data or want your personal data to be deleted from our database, we refer you to the 'Opt-out, delete or modify personal information' section below.
  • To analyze visits to the website and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.
  • To produce your order of prescription lenses in the Smith Laboratory and to deliver the products to you.

Who manages visitors' information

The global and local websites of Smith Optics and the information collected, are managed and controlled by Smith Optics. The servers that make the global and local websites of Smith Optics available are located in the USA. If you are located outside the USA, please note that the information you provide will be transferred to the USA and by submitting the information you authorize this transfer. Smith Optics has entered into an agreement with a hosting company in the USA to provide sufficient safeguards for the protection of your data. Personal information will be handled in accordance with current data protection legislation and this Privacy Policy.

Protection of visitors' information

In order to protect the information you provide to us by visiting our website we have implemented various security measures. Your personal information is contained behind secured networks and is only accessible by a limited number of people, who have special access rights and are required to keep the information confidential.

Please keep in mind though that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While Smith Optics strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose and you do so at your own risk.

Children's privacy

When a child tries to submit his/her registration he/she will be asked to submit the same kind of information as indicated in the above section 'Information we collect from visitors'. The information provided by the child and gathered (for instance through the use of cookies) during his/her visit may be used as indicated in the said above section.

Disclosing personal information to third parties

Except as described in this policy, we do not sell, trade or otherwise transfer your personal information to third parties without informing you in advance and in accordance with applicable data protection law. Your data may be transferred to web site hosting partners and other parties who assist us in designing and operating the website, executing services (for instance prize fulfillment) or help us analyze collected data. These parties will only use your data for the purpose of carrying out the work as indicated and will be required to keep the information confidential. We will also release personal data without consent if such is required by law, for security purposes, or to prevent imminent harm.

Links to third parties

For your convenience and to improve the usage of the website we insert links to third parties, for which this privacy policy does not apply. These links take you outside our service and off the Smith Optics site and are beyond our control. This includes links from partners that may use Smith Optics logos as part of a co-branding agreement or sell Smith Optics products. The sites you can link to have their own separate privacy policy and although we seek to protect the integrity of our site, Smith Optics is not responsible and cannot be held liable for the content and activities of these sites. Your visit/access to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information.

Use of Cookies and Automatic Information Gathering Technologies

Every time you use this website (e.g., access a webpage, or navigate to a specific location within the website), we collect personal information (as discussed above) and non-personal Information (i.e., information that does not personally identify an individual) regarding that use. For example, to improve our website, we collect how, when, and which parts of the website or their features you use. Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data.


To assist us in collecting and storing this non-personal Information, we may employ a variety of technologies, including “Cookies,” local browser storage, and “web beacons,” “pixels,” or “tags.” A “Cookie” is a small string of information that a website operator, or a third party whose content is embedded in that website, transfers to your web browser and/or computer for identification purposes, and can access when you visit the website. A web beacon, pixel or tag is a small, usually-transparent image placed on a web page that allows the operator of that image, which may be the operator of the website you visit or a third party, to read or write a Cookie. 


Cookies, web beacons, pixels, tags and similar technologies may collect information automatically, in which case personal information and other information received by such technologies are subject to the technology provider’s privacy policy. As described in greater detail in our Cookie Policy, our website uses certain Cookies, web beacons, pixels, tags and similar technologies, which include, but are not limited to, Vimeo, Strip, Digioh, Contentsquare, Cookiebot, Amazon, StudentBeans, Yotpo Voice, New Relic, Google, Salesforce, Meta Platforms, Inc., TikTok, Iovation, Locally, Mapbox, Convert Insight, Hotjar, Twitter Inc., Microsoft, and Impact. You can read more about the technologies that Smith Optics uses (and/or that we reserve the right to use) in our Cookie Policy.


Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember for instance your login information. You can turn off all Cookies, in case you prefer not to receive them. You can also have your computer warn you whenever Cookies are being used. For both options you have to adjust your browser settings (like Internet Explorer). There are also software products available that can manage Cookies for you. Please be aware though that when you have set your computer to reject Cookies, it can limit the functionality of the website you visit and it's possible then that you do not have access to some of the features on the website.


More information about managing Cookies is available here. To learn how to manage privacy and storage settings for your local browser storage, please refer to the end user documentation for your browser.


Smith Optics Imprint 3D Mobile App

If you choose to participate in our Smith custom made products program, upon purchase on our website and through download of our Smith mobile application (“App”), you will be asked, upon your consent, to perform and upload a face scan to receive custom made Imprint 3D products. Smith will obtain facial geometry also considered as “biometric information” through your uploaded face scan to build your requested custom fit goggles. Prior to submitting the face scan, you must consent to allow Smith to obtain your biometric information and store and utilize the information for the sole purpose of generating and delivering your requested custom-made products. Smith’s App utilizes software to capture the contours of your face, create a custom goggle model to your face shape, and then 3D prints a custom goggle to the contours of your captured face scan. In order to protect your biometric information and comply with various laws governing biometric information, Smith has implemented the following specific policies:

  • Smith Optics creates, stores, and utilizes your face scan for the sole purpose of generating and delivering the Smith Optics Imprint 3D products which you have ordered.
  • You must first consent to our Privacy Policy outlining our collection, storage and use of your face scan (there is no disclosure of your face scan, only a disclosure of your Imprint 3D goggle model, generated internally based off your face scan) before you are able to upload your face scan to our Imprint 3D database
  • There is no disclosure of your face scan. Our systems generate a custom goggle model based on your submitted face scan. The generated custom goggle model is what is disclosed to create your Smith Imprint 3D products.
  • Smith Optics will not sell, lease, trade or otherwise profit from your face scan.
  • Smith Optics will not disclose or disseminate your face scan, or your custom goggle model, for purposes other than to provide Smith Imprint 3D products.
  • Once captured, face scans are encrypted and stored by Smith Optics on our secure server storage system. Service providers are contractually required to store biometric information, such as your face scan, using appropriate security measures.
  • Smith Optics will retain your face scan for no longer than six (6) months from the date of collection (but in any case we will not be able to retrieve or connect your information to your identity unless you have an account with us) and thereafter will permanently destroy your face scan from our systems.

Opt-out, delete or modify personal information

You may cancel your registration at any time, and you can choose to opt-out of receiving any e-mails from Smith Optics. You can choose to have all your personal information deleted from our database. You may cancel your registration at any time, and you can choose to opt-out of receiving any e-mails messages from Smith Optics. You can choose to have all your personal information deleted from our database. If you want to opt-out, delete or modify your personal information, please visit the registration page. We encourage you promptly to update your personal information if it changes.

Changes to the policy

We may from time to time need to amend this policy, due to changes in regulations and to keep up with new developments and possibilities on the Internet. We therefore reserve the right at our discretion to make these changes and ask you to check this page periodically, as you are bound by these changes when visiting our website.

How you can contact us

If you have any questions or comments relating to our website and/or the privacy policy, please contact us or write to us: Smith Optics, Inc. PO Box 160464 Clearfield, UT 84016.


Your consent

By using Smith Optics you signify that you agree to the terms of this Privacy Policy. If you do not agree with the terms of our Privacy Policy, please do not provide us with personal information and leave this website.

Online policy

The Privacy Policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond Smith Optics's control, and is not to be applied in any manner contrary to applicable law or governmental regulation. This online privacy policy only applies to information collected through our website and not to information collected offline.