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Privacy Policy (English - United States & Canada)
Privacy Policy (English - United Kingdom)
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Last updated: June 8, 2026

Smith Optics operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Smith Optics is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at SMITH.EcommAdmin@safilo.com or contact us at 300 Lighting Way, Secaucus, NJ, 07094, US For the purpose of applicable data protection laws, we are the data controller of your personal information.

These parties will only use your data for the purpose of performing services on our behalf and are generally required to protect personal information consistent with our obligations under applicable law. We take reasonable measures to ensure that the rules set forth in this Policy are complied with and these third parties provide sufficient guarantees to implement appropriate security measures. When our service providers no longer need your personal information for those limited purposes, we require that they dispose of the personal information. In some circumstances, we may permit our service providers to retain aggregated, anonymized or statistical information that does not identify you. We do not authorize the service providers to disclose your personal information to unauthorized parties or to use your personal information for their direct marketing purposes. If you would like more information about our service providers, please contact us using the contact information in the “How You Can Contact Us” section below.

If we otherwise intend to disclose your personal information to a third party in a manner not described in this Policy, we will identify that third party or the category of third parties (as appropriate) and the purpose for the disclosure and obtain your consent if required by applicable law. We will also release personal information without consent if such is required by law, for security purposes, or to prevent imminent harm.

4.6 Links to third parties and plug-in

For your convenience and to improve the usage of the service, our site may provide links to third-party sites or apps, including our social media pages to which this Policy does not apply. These links take you outside our service and off our site and are beyond our control. This includes links from partners that may use our logos as part of a co-branding agreement or sell our products. The sites you can link to have their own separate policies, and although we strive to protect the integrity of our service, we are not responsible and cannot be held liable for the content or activities of these third-party sites and services. Your visit/access to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information on their sites and services. The site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share information or interact with social media features on the Platforms, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.

 

4.7 Use of cookies and Automatic Information Gathering Technologies

Every time you use this site (e.g., access a webpage, or navigate to a specific location within the site), we collect personal data (as discussed above) and non-personal data (i.e., information that does not personally identify an individual) regarding that use.  For example, to improve our site, we collect how, when, and which parts of the site or their features you use.  Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data. To assist us in collecting and storing this non-personal data, we may employ a variety of technologies, including “Cookies,” local browser storage, and “web beacons,” “pixels,” or “tags.” A cookie is a small file stored in your browser that contains information that sites use to identify users and store other information about the use of a site. Generally speaking, we use 1st and 3rd-party session and persistent cookies. We also use similar technologies, such as pixel tags, to collect similar information. The cookies set by us are called "1st-party cookies" and the cookies set by our third-party partners and service providers are called "3rd-party cookies." Session cookies are temporary cookies that remain on your device until you close your web browser. Many session cookies are essential to make our service work correctly, as they typically enable you to move around our service and use our features. Persistent cookies remain on your device after you close your browser or until you manually delete it (for the former, how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie and your browser settings). Persistent cookies and similar technologies help us recognize you as an existing user of our Service, so it’s easier and convenient to return to our service or interact with our Services without signing in again. In addition, persistent cookies and similar technologies also help us recognize you when you view a resource belonging to our service from another site   or app (such as an advertisement) and help us record information about your web browsing habits during the lifetime of the persistent cookie. Cookies and similar technologies can be used to follow your activity on the service and that information helps us to understand your preferences and improve our service. Some of these technologies can be used by third parties to identify you across platforms, devices, sites, and services. A web beacon, pixel or tag is a small, usually transparent image placed on a web page that allows the operator of that image, which may be the operator of the site   you visit or a third party, to read or write a cookie.

Cookies, web beacons, pixels, tags and similar technologies may collect information automatically, in which case personal data and other information received by such technologies are subject to the technology provider’s privacy Policy. As described in greater detail in our Cookie Policy, our site uses certain Cookies, web beacons, pixels, tags and similar technologies, which include, but are not limited to, Amazon, Amobee, Beeswax, Content square, Cookiebot, Convert Insight, Digioh, Flow Commerce Inc., Global-E, Google, Hotjar, Impact, Iovation, JazzHR, Locally, Mapbox, Meta Platforms, Inc., Microsoft, North Beam, Inc., New Relic, Pinterest, Riskified, Salesforce, Shopify, Strip, Studentbeans, TikTok, Twitter, Vimeo, Yotpo Voice, YouTube. You can read more about the technologies that we use (and/or that we reserve the right to use) in our Cookie Policy.

You can decide not to activate cookies and similar technologies, notably those used for geolocation and profiling purposes, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (like Internet Explorer). There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the Service you use and it's possible then that you do not have access to some of the features of the Service.

To learn how to manage privacy and storage settings for your local browser storage, please refer to the end user documentation for your browser.

We use the data from cookies and similar technologies for the following purposes:

a.                          Strictly necessary – Processing that is essential to the operation of our service. For example, it is necessary for us to process data from cookies and similar technologies to:

·               display our service in the proper format and language;

·               load font packages;

·               authenticate/validate certain login, payment, or form submission events; and

·               maintain active user sessions.

b.                          Functional – Processing that is required to enable or operate features you request or choices you make. For example, we may process data from cookies or similar technologies as necessary for the following functional purposes:

·               remember your preferences relating to the use of optional cookies;

·               prefill username/passwords;

·               maintain shopping carts; and

·               enable support and communications features.

c.                          Analytics and personalization – Processing, consistent with our legitimate interests and subject to your consent where required by law, related to understanding how users arrive at, navigate, and use our Service, engage with our products and brands, and to customize our Service for users. For example, we may process data from cookies and similar technologies for the following purposes:

·               determine what sites users visit before visiting our service, how often they visit our service, and other similar information;

·               greet users by name and modify the appearance of the Service to usage history;

·               tailor the Service based on geographic location, and understand characteristics of users based on general location;

·               understand navigation patterns, time spent on pages, screens, using features, or portions thereof;

·               establish the number page views and unique viewers;

·               resolve support issues, fix bugs, or fix errors;

·               attribute page views and purchases to affiliate/referral URLs or similar sources; and

·               “A-B” testing of features or functionality across our Service.

d.                          Advertising - Processing related to the marketing of our products and services and for online advertising. This processing may be subject to your consent where required by law, or rights to opt out. This collection and ad targeting takes place both on our Service and on third-party services participating in an ad network, e.g., when our advertisements are delivered by an ad network on a third-party site. For example, we (and our advertising partners) may process data from cookies and similar technologies for the following purposes:

·               deliver ads for our products and services on sites and services operated by third parties;

·               retarget users or devices that have used our Service with advertisements relating to our products or services;

·               to tailor our marketing to you, including to understand user shopping behaviors, and tailor email, SMS or other marketing communications to user activity across our services;

·               target users meeting certain inferred or behavioral attributes;

·               evaluate and improve the targeting and relevance of ads delivered to users;

·               determine which ads have been viewed, and prevent the same advertisements from appearing too frequently;

·               determine whether someone interacted with or viewed ads and the attributes common to those that did so;

·               determine whether someone opened a marketing email or interacted with content in that email; and

·               develop and improve (our or our marketing partners’) user profiles used for marketing purposes.

5.        OPT-OUT, DELETE OR MODIFY YOUR PERSONAL INFORMATION / YOUR CHOICES

To the extent required by applicable law, and subject to our rights to limit or deny access/disclosure as permitted under such law, you have the following rights regarding your personal information. All requests to exercise these rights are subject to appropriate identity verification, as required by law. You may exercise your rights or appeal any denial of your rights by contacting us as outlined in the 'How You Can Contact Us' section below.

·      You may cancel your registration at any time, and you may choose to opt-out of receiving any e-mails from us,

·      You may have the right to access or modify your personal information. We encourage you promptly to update your personal information if it changes.

·      You have the right withdraw your consent to the disclosure or use of any other data we have (including face scan and try on services) to the extent we rely on your consent. 

·      You may have the right to request to have your personal information deleted from our database (subject to appropriate limitations under applicable law).

·      Under certain circumstances, you may have the right to request information about the use of any automated decision system and the impact they may have on you

·      You may have the right to request will send you a copy of your personal information in a common portable format of our choice.

·      You may have the right to opt out of the sale or sharing of data, subject to the limitations and requirements of applicable law.

If you do not want information collected through the use of cookies, you can manage/deny cookies (and certain technologies) using your browser’s settings menu, or through tools or interfaces that allow for the management of cookies and similar technology that we may make available on the service from time to time. You may be required to opt out of third-party services directly via the third party. For example, to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of site, the Google Privacy Policy, or Google Analytics Opt-out. To learn more about how to opt out of Google’s use of cookies, visit Google’s Ads Settings, here. Please note, currently, our site does not respond to your browser’s do-not-track request.

6.         NOTICE TO USERS OUTSIDE THE UNITED STATES

Please be aware that the Service and the information collected, are managed and controlled by us and our service is provided from the USA. If you are located outside the USA and/or if you are using any of our products or services from outside of the USA, your information may be transferred to, stored, and processed in the United States where our servers may be located and by submitting the information you authorize this transfer. While such information is outside of your country of residence, it is subject to the laws of the country in which it is located, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. The USA may not offer the same level of privacy protection as the country where you reside or are a citizen.

By using the site, communicating with us via mail, email or telephone, or otherwise providing information to us, you consent to the transfer to, and processing of, your information in the USA in accordance with this Policy.

7.        STATE PRIVACY RIGHTS:

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. In addition to California residents, consumers in other states, including Colorado, Connecticut, Illinois, Nevada, Oregon, Texas, Utah and Virginia, may have similar rights concerning their personal information. These rights may include the right to access, correct, obtain a copy, delete, disclosures and opt out of the sale or sharing of personal information, as well as opt-out rights related to targeted advertising and profiling. To exercise any of these rights, please contact our Privacy Officer using the details provided in the "How you can contact us" section below, with your name, the fact that you are a Colorado, Connecticut, Illinois, Nevada, Oregon, Texas, Utah and Virginia resident, and specifying the right(s) you wish to invoke. 

8.        NOTICE TO CALIFORNIA RESIDENTS

We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), the California Privacy Rights Act of 2020 (CPRA), and any other California privacy laws. Any terms defined in the CCPA/CPRA have the same meaning when used in this section.

Under the CCPA/CPRA, California residents have specific rights regarding their personal information. These include the right to:

-              Access the categories and specific pieces of personal information we have collected about you

-              Delete certain personal information we have collected from you

-              Correct inaccuracies in your personal information

-              Opt-Out of the sale or sharing of your personal information, if applicable

-              Limit the use of sensitive personal information (such as precise geolocation data) in certain contexts

 To exercise your rights under California law, you or your authorized agent may submit a request by contacting us following the instruction under section “How you can contact us”.

We do not sell your personal information in exchange for monetary consideration. However, our site may use certain third-party services (such as advertising and analytics partners) that may involve the "sharing" of your personal information as defined under the CPRA. If you would like to opt out of such sharing, please contact us as per the “How you can contact us” section.

 Shine the Light Law

If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third -parties’ direct marketing purposes (as those terms are defined in that statute). To make such a request, please contact us as per the “How you can contact us” section.

9.        SECURITY

We implement reasonable and appropriate safeguards to protect your personal information from loss and unauthorized access. Our site is actively monitored to prevent any unauthorized disclosure of data. Additionally, we use a licensed system for credit card authorization and fraud detection. However, no security measure or method of data transmission over the Internet is completely secure. While we strive to use commercially accepted practices to protect your personal information, we cannot guarantee absolute security. 

10.  CONSUMERS WITH DISABILITIES

We are committed to making this Policy accessible to individuals with disabilities. If you require this Policy in an alternative format, please contact us using the information provided below.

11.  HOW YOU CAN CONTACT US

If you have any questions, comments, or concerns relating to our Policy or practices or to exercise any right under this Policy or the applicable law, please contact the individual in charge of data protection, as follows:

Privacy Officer

Smith Optics, Inc. PO Box 160464 Clearfield, UT 84016.

By email: privacy@smithoptics.com

 12.  ONLINE POLICY

This Policy does not cover any aspects inherent to the operation of the Internet that are beyond our control, nor does it apply in any way that would conflict with applicable laws or governmental regulations.