We Run Cold

WE is our crew. Our community of mountain-minded pursuers of thrill.

RUN is our line. Where the rush of motion meets self-expression.

COLD is the fire inside and why we ride. It’s the experience that keeps us moving forward.

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Smith Snow
More sizes. No compromises.

Ski & Snowboard Goggles

Getting on the mountain shouldn’t come with compromises. This season, we’re hitting the hill with even more size options for our most popular goggles, so you can enjoy seamless helmet integration and ChromaPop™ lens technology without sacrificing that perfect fit.

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Peak clarity with ChromaPop™

Our ChromaPop™ technology filters specific light wavelengths to amplify detail and give you greater definition, color, and clarity for longer days on the hill.

Smith Snow
Taking protection to new heights

Ski & Snowboard Helmets

Your brain deserves the best. Whether you’re a serious athlete, seasoned regular, or just venturing out, our sleek, innovative snow helmets will help keep you protected through everything, from gentle groomers to big backcountry lines.

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Smith Snow
Superior Slopeside-Style

Backcountry & Après Sunglasses

Explore sport and performance options with ChromaPop™ lenses and ultra lightweight frames for the backcountry pursuit. Or pick up a fresh new style for your après photoshoot

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