WE is our crew. Our community of mountain-minded pursuers of thrill.
RUN is our line. Where the rush of motion meets self-expression.
COLD is the fire inside and why we ride. It’s the experience that keeps us moving forward.
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More sizes. No compromises.
Ski & Snowboard Goggles
Getting on the mountain shouldn’t come with compromises. This season, we’re hitting the hill with even more size options for our most popular goggles, so you can enjoy seamless helmet integration and ChromaPop™ lens technology without sacrificing that perfect fit.
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Peak clarity with ChromaPop™
Our ChromaPop™ technology filters specific light wavelengths to amplify detail and give you greater definition, color, and clarity for longer days on the hill.
Peak clarity with ChromaPop™
Our ChromaPop™ technology filters specific light wavelengths to amplify detail and give you greater definition, color, and clarity for longer days on the hill.
Low VLT Lens
VLT >25% Best for bright, cloudless days when you need less glare and better definition.
Peak clarity with ChromaPop™
Our ChromaPop™ technology filters specific light wavelengths to amplify detail and give you greater definition, color, and clarity for longer days on the hill.
Mid VLT Lens
VLT 25-50% Suited for a range of conditions, from cloudy mornings to bluebird afternoons.
Peak clarity with ChromaPop™
Our ChromaPop™ technology filters specific light wavelengths to amplify detail and give you greater definition, color, and clarity for longer days on the hill.
High VLT Lens
VLT 50+% Perfect for socked-in days, with less overall tint so you can stay on the mountain longer.
Taking protection to new heights
Ski & Snowboard Helmets
Your brain deserves the best. Whether you’re a serious athlete, seasoned regular, or just venturing out, our sleek, innovative snow helmets will help keep you protected through everything, from gentle groomers to big backcountry lines.
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Superior Slopeside-Style
Backcountry & Après Sunglasses
Explore sport and performance options with ChromaPop™ lenses and ultra lightweight frames for the backcountry pursuit. Or pick up a fresh new style for your après photoshoot
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