When you spend $300+.* Only while supplies last.
Our lens tech reveals details your eyes normally miss so you can cast, run, and ride in confidence.
Meet the all-new Pilot & Syncline. A duo designed to work in sync for new and seasoned riders alike.
Experience the ultimate integration of SMITH goggles and helmets for unrestricted comfort and performance on the trail.
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3 Ways To Get Outside More (Even When You’re Busy)
May 15, 2023
Getting outside isn't just fun, it's also good for you. Here are 5 ways to get outside more regularly, even when your schedule is packed....
Meet Paige Clark | The Artist Behind Stripe Cult
May 8, 2023
Paige Clark of the Stripe Cult usually lends her talents to the world of motorcycles but we were able to persuade her to give bikes...
What Does it Mean for a Helmet to Be eBike Certified?
Electric bikes or eBikes are gaining momentum in the bike world, from mountain bike trails to less sweaty commutes they’re a great way to get...
Do You Need Polarized Lenses?
April 27, 2023
Polarization is great for cutting glare, but it isn't ideal in for every activity. Learn more about it and if you need polarized lenses. ...
How to Measure Yourself for a Bike Helmet
April 17, 2023
The most important piece of gear you have (besides your bike) is your helmet. Learn how to correctly measure yourself for a bike helmet. ...
Our Prescription Glasses Buyer’s Guide
April 11, 2023
If you’re looking for prescription glasses that stay put and deliver sharp vision, check out our Prescription Glasses Buyer's Guide. ...
What Size Bike Helmet Does Your Child Need?
April 6, 2023
Your grom needs a comfortable helmet as they get out on two wheels, but what size bike helmet does your child need? ...
Brooklyn Bell on Art and Change Makers
January 2, 2023
Brooklyn Bell's goggles for our Athlete collection feature her own original artwork. Learn more about how this design came to life. ...
Taylor Lundquist on Tattoos and Following Your Own Path
November 22, 2022
We caught up with Taylor Lundquist to chat a little bit about the meaning behind the designs on her Pro Model goggle and how it...
Connor Ryan on Connecting with Community and the Land
November 15, 2022
We caught up with Connor Ryan to chat a little bit about the meaning behind the designs on his Pro Model Goggle and how it...
Zeb Powell on Being a Role Model and What Inspired His Goggle Design
November 1, 2022
We caught up with Zeb Powell to chat a little bit about the meaning behind the design of his Pro Model goggle and how it...
Moving Towards Zero Plastic Waste
October 12, 2022
Beginning this Fall, we’re stoked to announce the discontinuation of all plastic waste across new packaging of wintersports & eyewear products, including the removal of...
