Gear up with 30% off prescription styles* while you still can.
Our lens tech reveals details your eyes normally miss so you can cast, run, and ride in confidence.
Meet the all-new Pilot & Syncline. A duo designed to work in sync for new and seasoned riders alike.
Experience the ultimate integration of SMITH goggles and helmets for unrestricted comfort and performance on the trail.
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The History of the Forefront Helmet
March 2, 2025
When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted...
How SheJumps Builds Community and Stays True to Their Roots
December 4, 2024
In honor of our collaboration with SheJumps, we caught up with cofounder Claire Smallwood to chat about all things SheJumps, from how to keep the vibes going...
How the Rodeo Helmet Reignited Our Camp Partnership
October 26, 2024
For almost 40 years, the iconic action sports outpost, We Are Camp, has called Mt Hood, Oregon home and has been a global staple for off-season...
Lisa Congdon on the Intersection of Bikes and Art
October 22, 2024
We collaborated with Portland, Oregon-based artist Lisa Congdon to create limited-edition eyewear pieces packed with her signature colorful style. In honor of this exclusive collection, we sat down with...
Anton Krupicka Takes On the LA Freeway Trail
October 11, 2024
This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3...
Introducing ChromaPopâ„¢ Pro PhotoChromic
September 25, 2024
Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season...
Understanding 4D MAG Goggles and BirdsEye Technology
September 24, 2024
The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of...
How to Choose Your Ski/Snowboard Helmet
A good ski/snowboard helmet is one of the most important things to bring with you for a day on the slopes. Find the perfect one...
Your Guide to the Best Polarized Sunglasses for Fishing
April 8, 2024
When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat....
Your Guide to the Best Sunglasses for Mountaineering
February 9, 2024
When you are getting ready for a big objective, whether it is a multi-day trip or you’ll just be out for a day, every item...
What is Base Curve and How Can it Help You Pick Sunglasses?
January 18, 2024
Knowing the base curve you prefer can help you find the perfect pair of sunglasses, but what exactly is base curve? ...
Building Your Goggle Lens Toolkit
January 8, 2024
Learn how to build your ski and snowboard goggle lens toolkit so you are ready for any terrain and any conditions. ...
