SMITH Stories

Board Meeting

July 30, 2026

I think I was about seven years old at the time and was beginning my journey into skateboarding. The X Games had just made its...

Breakfast Is Ready!

July 6, 2026

Austin's beloved cycling crew, The Breakfast Club, is heading to Portland, Oregon July 10–11 for a weekend of rides and community hangs with Smith Optics,...

The Lowdown: June 2026

June 30, 2026

New drops, record-breaking FKTs, and collabs—catch up on everything Smith Optics has been up to in June 2026. ...

Ulterior Landscapes

June 16, 2026

Written by Tucker Leverton Ulterior reflects the moments in-between and the unspoken. For us as a team, this shoot was about the intersection of outdoor...

The Best Sunglasses for Running: Smith Optics Performance Guide

May 26, 2026

Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity. ...

Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida

May 1, 2026

For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...

Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup

April 23, 2026

From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....

Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails

April 23, 2026

Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...

Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca

April 22, 2026

Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...

Pursue Your Thrill: Oaxaca MTB Trails: A Local History by Buca

April 22, 2026

Written by Kyle von Hoetzendorff An important first step in fully immersing yourself wherever you travel is understanding its history. In our case, that meant...

Pursue Your Thrill, Wherever It Lands

April 22, 2026

If you’re anything like the rest of the world, you’ve probably been obsessing over the recent Artemis II mission. Grinning at the heartwarming request to...

Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX

April 14, 2026

Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit. ...