Focus Your Vision.
Climb and ski all in the Pursuit, alpine eyewear designed with Cody Townsend.
Shop Now
SMITH OPTICS RX
Pinnacle prescription eyewear
without the premium price.
From $125 for eyeglasses and $278 for sunglasses
SHOP NOW
Let The Fun Begin
Shop Snow
A Head Above the Rest
Nexus Helmet
Designed For Smaller Faces
4D MAG S GOGGLE
Clarity and Comfort
Shop Backcountry Sunglasses
Back From The Archives
XC Sunglasses
Live For The Daily Commute
Dispatch Helmet
Your Maxed-out Minimalist
Summit Helmet
Your Guide to Finding the Best Prescription Sunglasses
Learn More
Tips for the Beginner Bike Commuter
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Brooklyn Bell on Art and Change Makers
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Connor Ryan on Connecting with Community and the Land
Learn More
Focus Your Vision.
Climb and ski all in the Pursuit, alpine eyewear designed with Cody Townsend.
Shop Now
Smith Optics RX
Pinnacle prescription eyewear without the premium price.
From $125 for eyeglasses and $278 for sunglasses
